Core
AED 419 /mo
Gut reading and the formula built from it.
Order Core kitYou are more microbe than human.
Your genome holds ~20,000 genes. The microbes you carry hold roughly 3 million more. What your body can make and absorb starts there.
Every formula reviewed by our seven-person science board, analysed in EU labs.
Two people can share 99.9% of their DNA and almost none of their gut.
Your human genes are nearly identical to everyone else's. What sets you apart is your gut: which microbes you carry, and at what levels. The same species, in the same handful of teams, read differently in each of us.
Same DNA, the same teams, read at completely different levels. That's what a personalised formula is built to answer.
Person A One of one
- Fibre fermenters
- 41%
- Butyrate producers
- 18%
- Bifidobacteria
- 3%
- Protein fermenters
- 4%
Person B One of one
- Fibre fermenters
- 22%
- Butyrate producers
- 9%
- Bifidobacteria
- 1.3%
- Protein fermenters
- 12%
The 99.9% they share · written in DNA
Why the same supplement can suit someone else and not you.
Your DNA is nearly identical to everyone else's; your gut isn't. It's the part of your biology that's measurably yours, and it shapes what your body absorbs, makes and uses. A generic formula is dosed for a body that isn't yours. Reading your gut matches it to the one that is.
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Absorption.
What reaches your cells isn't what the label says.
Your gut metabolises the same compound its own way, so the label dose and the dose that reaches your cells rarely match.
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Production.
Some of what your body needs, only your microbes can make.
Some species make compounds your body relies on, like short-chain fatty acids and B vitamins. Where they're thin, no capsule stands in.
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Status.
What reaches the rest of you depends on your gut.
Your gut lining decides what you absorb and what passes straight through. Same diet, two people, profoundly different outcomes.
Your gut is where we read all this, but it isn't the whole point. What we build from that reading is a full supplement for all of you, matched to how your body works, not a gut product.
Personalised input. Personalised output.
What we learn about you decides what goes into your formula. Nothing goes in that your results didn't ask for.
What we read
- Your gut sample Every species in your gut, read in the lab.
- Your intake form What you eat, how you feel, and what you already take.
- Your blood panel Advanced What is actually reaching your blood.
Your formula
- Strains for what is running low Chosen for the bacteria your sample showed you are short on.
- Fibres to feed them Matched to the strains they support.
- Vitamins and minerals you lack Set by your intake and, with Advanced, your blood.
Nothing you don't need.
Blood panels give wellness insights, not a medical diagnosis. Every formula is built from your own analysis, never before it.
See how we build your formula →So why is every other supplement identical?
You just saw there's no average body. Most of the supplement industry is built as if there were only one.
€180B a year
Why they don’t change It isn't broken. It's working exactly as designed.
One recipe, made by the million, is the cheapest thing a supplement company can make.
Read more Close
A formula built from your biology costs more per person, so they don’t build it. They make one blend and sell it to everyone, for as long as you keep buying.
The mismatch Dosed for a body that doesn't exist.
That blend is calibrated for an average.
Read more Close
Two hundred to four hundred species, in an order no one else shares, flattened into a single mean. Most of what a generic formula contains was never chosen for you, so much of it may do little once it’s in you.
The cover Nothing ever tells you it isn't working.
A generic supplement has no feedback loop.
Read more Close
You can’t see what moved, so stopping feels riskier than continuing, and you keep paying, month after month. That blind spot isn’t a flaw in the model. It is the model.
The fix was never a better average.
You can't personalise a product you've never measured. It's a formula that doesn't exist until your biology has been read first.
Made for one
So we start by reading yours.
Your kit ships first. Your formula is produced after your analysis, never before.
Advanced
AED 629 /mo
Gut and blood. Rebuilt every cycle from your data.
Order Advanced kitStart month-to-month at AED 419, cancel anytime. Longer-term discounts are available when you choose your duration at checkout.
- Analysis included
- Charged only on production
- Cancel anytime